How Facial Coloring Shapes Our Unconscious Emotions

Press Releases | October 11, 2023

Discovering the Subtle Role of Reddish Tints in Unseen Facial Expressions

A research team in the Visual Perception and Cognition Laboratory and Cognitive Neurotechnology Unit of the Department of Computer Science and Engineering at Toyohashi University of Technology has conducted experiments to investigate the effects of facial color on implicit facial expression perception. It is well-known that we associate reddish faces with happiness or anger, but their research explored whether facial coloring also affects how we subconsciously perceive emotions, those feelings of which we are not explicitly aware. In a recent study, the research team investigated how the color of a person's face affects the way we see emotions even if we do not clearly realize these emotions. The results of this study were published in the journal, Cognition and Emotion, on September 16, 2023.

Full text: How Facial Coloring Shapes Our Unconscious Emotions


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